researcher attending eyeglass fair with AR glasses

COVID 2019 affected too many lives. Quarantine, an old time pandemic remedy is proven today that it is the most effective temporary solution to prevent virus spread until the discovery of a proven vaccination. One of the colossal impacts was the cancellation of several exhibitions.

researcher attending eyeglass fair with AR glasses

PhotonExport attends eyeglass exhibition in mainland Europe and South America to promote its vacuum materials for purpose of vacuum coating of ophthalmic glasses:  see our products for AR, optical filter, blue filter coating here:


PhotonExport planned to attend the MIDO 2020 exhibition in Milan in the month of March. Unfortunately, the exhibition was postponed and was later canceled.  PhotonExport Team will meet you again in Milan in the next year, i.e., 2021.Eye glasses exhibition

Since PhotonExport has a strong presence in Brazil, we had also planned to attend Abiotptica exhibition in São Paulo, in April 2020.  However regrettably, the exhibition was postponed to the end of September 2020. SILMO exhibition in Paris has kept its schedule and will be held in Paris from 2nd to 4th of October.

Scientific congress was held online using the existing webinar applications. Is it possible for Fairs to go online too? It seems to be an immense challenge for Eyeglass Fairs. Obviously, Eyeglass fashion mixes with lens manufacturing techniques and visitors need to see, touch and feel them.

Exhibitions generate value for the organizer, and also numerous local companies benefit from visitors and potential customers. But the main objective of an exhibition is to develop sales in short and long term basis, and to showcase new products, establish and maintain relationships with customers and suppliers.

How can we measure the economic impact due to a cancelled exhibition? If the impact is high, then how long will it take for the companies to recover from it? If this impact is low, then how will the companies adapt to the new trend of less frequent Fairs or the tendency of “online exhibitions only”. This trend is hard to imagine. However, it will at least have the benefits of saving plane trips and therefore it will lead to less detrimental environmental impacts. May be the impact due to cancellation and postponement of tradeshows and fairs must be assessed in conjunction with environmental impact.

Check in the table below the current confirmed dates for important Eyeglass and Ophthalmology fairs and exhibition.

YearExhibition / CongressSectorDateCovid ImpactCityCountryOrganizadorWebsite
2021ExpoticaOphtalmology eyeglass2021-04-16MadridSpainIFEMA
2020SPIE Photonexophtalmology eyeglass2020-10-07ConventryUKXmark Media
2021MIDOOphtalmology eyeglass2021-02-06CancelledMilanItalyFierra Milano
2020SILMOOphtalmology eyeglass2020-10-02ParisFranceComexprium
2021OptiWarssawOphtalmology eyeglass2021-04-16WarsawPolandPtak Warsaw Expo
2020SILMO Istanbulophtalmology eyeglass2020-11-19IstanbulTurkeyComexprium
2020WOF Wenzhou Int'l Optics FairOphtalmology eyeglass2020-07-24WenzouhChinaDonnor Exhibition
2020SPIE Optical engineering applicationOphtalmology eyeglass2020-08-23VirtualSpie
2020Vision Expo eastOphtalmology eyeglass2020-09-23Las vegasUSAVision export
2020Optyka fairOphtalmology eyeglass2020-10-16PoznanPolandMT¨P grupa
2021100% OpticalOphtalmology eyeglass2021-01-23LondonUK100% optica
2020Expo Abioptica 2020Ophtalmology eyeglass2020-09-29Sao pauloBrazilAbioptica